Give to the Max Day 2015 inspired more generous donors than ever before

As GiveMN concludes our seventh year, having raised more than $140 million for Minnesota nonprofits and schools since our founding, Give to the Max Day is about more than just the dollars raised. It brings awareness to the organizations that strengthen our communities through a collaboration of media partners, corporate supporters, foundation sponsors, and tens of thousands of donors supporting favorite causes and new organizations.

Beyond just the $18 million raised, take a look at the behind-the-scenes data in our #GTMD15 infographic.


Centennial Middle School honors donor whose $100 gift helped win $20,000 Super-Sized Golden Ticket

On Give to the Max Day 2014, Marjorie Pehl Wood donated $100 to Centennial Middle School in Lino Lakes, giving what she could to help support young people in her community. Later that day, her donation was randomly selected by GiveMN to receive a $20,000 Super-Sized Golden Ticket, sponsored by the Bush Foundation, a shock to both Wood and Centennial Middle School Principal Bob Stevens.

In January, nearly 14 months after winning the Golden Ticket, Centennial Middle School held a grand opening for their new Learning Commons, named in Wood’s honor. North Metro TV was on hand to catch Wood’s reaction when she saw the new space for the first time.

Video courtesy of North Metro TV.

For more photos of this event, view our Facebook album of the morning’s festivities.

Year-end charitable giving could reduce your 2015 taxes

Although Give to the Max Day is one of Minnesota’s most charitable days each year, the last two days of each calendar year are generally the busiest days for online giving nationwide, as people take a look at the opportunity to make the most of their year-end tax situation.

Should you consider “year-end giving?” Any day is a great day to give, but we’ve put together a short Q&A list to help you decide whether to make a gift by the end of 2015…and how a free account on will keep you from searching for paper receipts!

How could year-end charitable giving help my tax situation?
At the end of the year, tax filers have a clearer picture of their individual tax situations. If you are near the cutoff between tax brackets, charitable gifts may help you lessen your tax burden for when you file in early 2016. Additionally, with the amount saved in owed taxes, you can stretch your dollar farther to help your favorite cause!

Who stands to benefit the most from year-end giving?
Only individuals who itemize their tax deductions will receive the extra benefits of donating before the end of the year.

What type of organizations should I donate to in order to qualify for charitable giving?
All certified 501(c)(3) organizations are eligible to receive tax-exempt donations. In addition, most churches, synagogues, temples, mosques and government agencies are considered de facto eligible to receive tax-exempt donations. All organizations listed on are eligible.

How may I make a donation?
You may make a cash, check, or credit card donation. Just make sure you receive a receipt. By using, you can search tens of thousands of Minnesota nonprofits and schools by keyword or location and make an immediate donation using your credit card and receive an immediate email receipt. 

What are the benefits of using for making my donation? is Minnesota’s front door for charitable giving! You’ll find thousands of eligible nonprofits and schools when you search by keyword or location. Upon making your donation, you will receive an immediate email receipt. Better yet, we’ll provide one report detailing all of your charitable giving for the previous year early in 2016. You support your favorite cause, and we handle all of the boring financial stuff!

Simply create a free account on to track your giving.

What is the deadline for charitable gifts to count for my 2015 taxes?
Donations using credit cards must be transacted on or before December 31, regardless of when the credit card bill is paid. If you decide to mail a check, it must be placed in the mail in 2015.

Are there limits as to how much I can give?
There are some limits to charitable giving tax benefits, but they are pretty high. Read the IRS guidelines. 

What types of records do I need to keep? You will need to keep some sort of documentation issued from the organization displaying the name of the charity, date of contribution, and amount of contribution. This typically comes in a receipt either mailed or emailed to you from the organization. By using GiveMN, you receive an email receipt immediately. Additionally, by creating an account, you can download a report of all of your charitable giving on near the beginning of 2016.

What about gifting stock?
Gifting appreciated stock is one of the most effective means of tax savings available. According to RBC Wealth Management First Vice President and Financial Advisor Darla Kashian, the benefits are threefold:

  1. The satisfaction of knowing your money is invested in a cause important to you.
  2. Capital gains taxes on the stock are avoided.
  3. You will be eligible to receive an income tax charitable deduction for the full fair market value of the stock at the time of the gift.

Kashian reminds that to qualify for these special tax advantages, the security must have been held for at least one year.

What else should I consider for charitable stock gifting?
Kashian provides more information on other benefits of gifting stock: “While you might think that only people who itemize their taxes will benefit from year-end stock gifting, it’s worthwhile to consider a stock gift if you have a concentrated position in a stock as a way of reducing that concentration.  It is also a way to potentially make a larger gift by thinking of the cost of the stock as the dollar amount of your gift, rather than the current value.  For example, if you’re planning to gift $1000 in cash, you might stock that has a cost basis of $1,000.  But truly, it is the clients, members, and beneficiaries of your cherished charities who will benefit most from your generosity.”

If you would like to make a charitable gift to count as part of your 2015 tax returns, remember to make the gift by midnight on Thursday, Dec. 31! Want to make a quick gift to a Minnesota organization or learn more about worthy causes in your community? Visit to search by keyword or location, find an organization or school (or more!) you believe in, and make a gift in seconds!

Read more IRS tips for year-end giving.

Give to the Max Day 2015—A seven year tradition continues to evolve


Jake BlumbergThe first two weeks of a new job are always about learning—where the coffee pot is, who the best resource in the office is for a lunch recommendation…and in my most recent experience, what raising over $18 million from more than 62,000 donors in 24 hours looks like.

My eighth day as the executive director of GiveMN was Give to the Max Day 2015 (well, actually my eighth and ninth days, as I was awake for nearly 48 hours straight.)  As a fundraiser for multiple organizations here in Minnesota previously, I knew what Give to the Max Day looked like as a participant. Seeing it from the inside as more than 5,600 organizations processed gifts from generous donors was a different experience entirely.

Here are the moments I’ll remember most looking back on #GTMD15:

  • As a fundraiser, there may be nothing more intoxicating than watching donations roll in online; it is the type of immediate gratification many of us in our sector rarely get to have. Watching more than 127,000 donations roll in over 24 hours at an average of more than one per second through It was basically the fundraising equivalent of the new Star Wars movie debuting! (OK, Star Wars fans, calm down.  I know that sounds like blasphemy—but it really was AMAZING!)
  • Organizations in every county in Minnesota received gifts during #GTMD15—and donors from every county in Minnesota, every state in the United States, and dozens of countries supported nonprofits and schools in Minnesota. If I had ever wondered what a group hug from more than 62,000 folks might feel like—this was it!
  • Margaret Mead knew what she was talking about when she encouraged us to “never doubt that a small group of thoughtful, committed citizens can change the world…” Watching the small but mighty GiveMN team (there are four of us) along with our technology and community partners work directly with thousands of nonprofits, schools and donors leading up to #GTMD15 and throughout the day, I couldn’t have been more impressed and proud to see the incredible impact our community made together during Minnesota’s giving holiday.

principals_300Those takeaways, among many others, are already informing our direction as an organization as we look to 2016 and beyond. I am humbled by the opportunity we have in front of us. GiveMN has already helped to make an incredible impact across the state and nation, helping to generate more than $140 million in donations for organizations since our founding in 2009, while also leading a national evolution of what online giving looks like.

My predecessors Dana Nelson—our founding executive director—as well as Interim Executive Director Andy Goldman-Gray, have partnered with members of our board of directors, staff and funders to build an organization that has connections with thousands of organizations and hundreds of thousands of donors. I couldn’t be more grateful for the work that has been done to build GiveMN up to this point. Now, we have a chance to write the next chapter of philanthropic innovation for Minnesota­­—an opportunity that gets me almost as excited as watching all those gifts pour in on Give to the Max Day!

What will that future look like? One way or another, it will include increased collaboration with our nonprofit and school partners, robust resources for our donors, and innovative ideas to ignite generosity in new and different ways throughout the state. Look to this space, as well as our other communication channels, for more details in 2016—and if you have an idea, please email it to so you can be part of the dialogue.

Thanks for all you do for Minnesota, and stay tuned—we can’t wait to partner with you in making our communities a better place!

The end of this summer marks the end of a fundraising era


jerrylewisLabor Day weekend has come to be a bittersweet celebration each year. As the state fair winds down and kids get ready for school, we Minnesotans mark the end of summer with backyard cookouts and final visits to the cabin to relax at the lake, wishing summer a fond farewell.

For nearly a half century, millions of Americans have taken part in another Labor Day tradition—the Jerry Lewis MDA Telethon. Beginning in 1956 with Jerry Lewis and Dean Martin and moving to the Labor Day spot a decade later, this telethon —one of the most notable in the US— saw generations of legendary entertainers join Lewis on stage in front of a nationwide audience, all to benefit the Muscular Dystrophy Association in its aim to continue to fund research and eliminate the disease.

But this year, there will be no telethon for the first time in decades. After cutting back on and reshaping the broadcast multiple times in the 2000s, the MDA announced earlier this year that they would be refocusing their efforts from the telethon to “new, creative and organic ways to support our mission,” according to President and CEO Steven M. Derks.

When the MDA telethon began so many years ago, they were the most successful example of using broadcast television to bring their important mission and storytelling to homes all across the country. It was a new and untested method of fundraising, and the MDA continued to evolve alongside it through the years, leading them to more than $2 billion in donations to continue their important work.

But now the media landscape is changing, and alongside it, so is the individual fundraising model. Americans spend increasingly more time on computers and mobile devices, with that time eclipsing the amount of time spent watching television in 2014. And with this new technology comes new methods of fundraising, with peer-to-peer interactions being viewed as more authentic and effective than a mass media message direct from an organization.

So instead of one man (admirable and creative as he was) telling the story of one organization’s battle to eliminate one disease, many of us, GiveMN users included, now have the platform to tell their stories and elicit support to improve, fix, eliminate or celebrate the causes they care about most.   The move from one-to-many into a one-to-one model in fundraising is far less about glitz, glamour and even guilt, and more about intimate connection with the causes that touch our everyday lives.

With so much effort required to put on the annual Labor Day telethon, the MDA made the decision to move on without it. If the MDA embraces the new media opportunities to tell their stories, they will have thousands of people to inspire generosity. So instead of viewing the end of the Labor Day telethon as a bittersweet moment for MDA and the people they are in business to help, we can see it as a changing of the seasons for people who want to take action to improve their communities.

I certainly do.

GiveMN allows people every day of the year, not just Labor Day, the opportunity to host a fundraiser for the cause they care about most. GiveMN’s mission is to link donors with organizations that are working to make Minnesota a better place. And our online giving website,, enables charitable giving any time and any place.